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insights

why do we write everything in lower case letters?

we are asked the question again and again: why do you write everything in lower case? we would be happy to clarify this! our roots go deepest into software development. in 2007, our founders marc gruber and martin rieg were programming optimal automation solutions themselves. our affinity for lowercase letters comes from this time, because the exclusive use of lowercase letters in the programming language reliably ensures a high level of consistency. complexity is eliminated, errors caused by uppercase and lowercase letters are excluded and ensures readability between different platforms and systems. we adopted those advantageous features and transferred them to the entire communication system.

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